Consumers are primed to see “.99,” but prices that deviate from that format can affect the way they interpret the cost.
Source: www.theatlantic.com
.99
See on Scoop.it – Public-Private Duality, Economic Crisis, and New Financial Trends
The Psychological Difference Between $12.00 and $11.67
1–2 minutes
Discover more from Cornellian Perspectives
Subscribe to get the latest posts sent to your email.
Cornellian Perspectives 
Leave a comment